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Case Study #11

Sandra & Kevin Marsh

Kenworth T680 — 53' Dry Van (Team)

Dry VanHome TimeWest Coast

+$1,800/week
Revenue Impact
$2.00
RPM Before
$2.58
RPM After

The Challenge

Sandra and Kevin were a married team-driving couple who were earning well on cross-country runs but burning out from coast-to-coast hauls with no home time. Their relationship was strained by the constant pressure. Kevin had developed a health condition requiring regular medical appointments, making the non-stop model unsustainable.

Grow Trucking Solution

Grow Trucking redesigned their operations around a relay model — running the LA-to-Denver leg on one cycle and the Denver-to-NY leg on another, with a 48-hour home base in Denver (where they lived) between legs. This created a hub-and-spoke structure that maintained their high team earnings while giving them consistent home time and medical appointment windows.

Route Optimization

I-15 North to I-70 East (LA-Denver), then I-70 East to I-76 to I-80 East (Denver-NY). Splitting at Denver also allowed each leg to be optimized for different shippers, improving rate quality on both segments.

Results at a Glance

MetricBefore Grow TruckingAfter Grow Trucking
Rate per Mile$2.00/mile$2.58/mile
Weekly Revenue$6,000$7,740
Home Time/Month2 days8–10 days
Revenue vs. Before$3,100/week$4,900/week
Health Appointment AccessSeverely limitedReliable bi-weekly
Driver Reported WellbeingBurnout, strainSustainable long-term

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