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Case Study #9

Brenda Simmons

53' Dry Van

Dry VanRevenue IncreaseSoutheast

$4,600/week
Revenue Impact
$2.00
RPM Before
$2.85
RPM After

The Challenge

Brenda was a dedicated carrier for a single retail shipper who abruptly cancelled her contract during a demand slowdown. With no backup brokers and a lease payment due in 10 days, she was in financial crisis. She called Grow Trucking with a single request: get me loads now.

Grow Trucking Solution

Within 6 hours of onboarding, Grow Trucking had Brenda loaded with a backhaul automotive parts run from Charlotte to Nashville. Over the following two weeks, we rebuilt her entire book of business with four new broker relationships across retail goods, beverage distribution, and medical supplies — providing lane diversity so she would never again rely on a single shipper.

Route Optimization

I-85 West to I-26 to I-40 West. Grow Trucking arranged a fuel discount through our fleet fuel program at 8 stops on this corridor, saving Brenda $0.14/gallon — meaningful on a lane she now runs 3x per week.

Results at a Glance

MetricBefore Grow TruckingAfter Grow Trucking
Time to First LoadIn crisis, 0 loads6 hours after onboarding
Shipper Dependency100% one client4 active broker relationships
Rate per Mile$2.00/mile$2.85/mile
Weekly Revenue$6,000$8,550
Fuel Savings/YearNo program$2,900/year

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