Marcus Thompson
53' Dry Van
Dry Van • Revenue Increase • Midwest
The Challenge
Marcus had been hauling dry van freight for 6 years but was earning just $2.00/mile due to poor load board choices. He was running mostly LTL freight with long wait times at docks, spending up to 4 hours daily on load searching, and routinely returning empty from Atlanta — losing hundreds of dollars per trip.
Grow Trucking Solution
Grow Trucking dispatchers audited Marcus's lane history and identified a consistent demand for temperature-sensitive produce running Chicago to Atlanta with a backhaul opportunity in auto parts. We negotiated a dedicated lane at $2.65/mile, coordinated with two produce brokers for guaranteed loads, and mapped dock appointment windows to eliminate detention.
Route Optimization
I-65 South via Indianapolis, cutting 38 miles vs. the I-57 route Marcus used before. Fuel stop optimization saved an additional $44 per trip.
Results at a Glance
| Metric | Before Grow Trucking | After Grow Trucking |
|---|---|---|
| Rate per Mile | $2.00/mile | $2.65/mile |
| Weekly Revenue | $6,000 | $7,950 |
| Empty Miles | 340 miles/week | 48 miles/week |
| Waiting Hours | 4+ hours daily | Under 30 min |
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