Marco Santini
53' Refrigerated Trailer
Reefer • Revenue Increase • Southeast
The Challenge
Marco hauled refrigerated produce from South Florida to Gulf Coast markets but had been caught in a cycle where southbound backhauls were nearly impossible to find, leaving him empty 60% of the time heading south from New Orleans. His operating ratio was over 95%, meaning he was barely covering costs. He had tried 4 dispatch services before Grow Trucking.
Grow Trucking Solution
Grow Trucking discovered that Mardi Gras season and Gulf seafood processing had strong northbound freight that few dispatchers knew how to tap. We connected Marco with three Gulf Coast seafood exporters and a specialty food manufacturer running Miami-bound loads. By triangulating his route through Baton Rouge, we added a profitable third leg to what had been a two-leg trip.
Route Optimization
I-95 South to US-41 to I-10 West (Miami to New Orleans), then US-90 to Baton Rouge for seafood pickup, then I-10/I-12 back to I-95 North. The triangulated route added 80 miles but generated an additional $900 in revenue per cycle.
Results at a Glance
| Metric | Before Grow Trucking | After Grow Trucking |
|---|---|---|
| Rate per Mile | $2.10/mile | $2.88/mile |
| Weekly Revenue | $6,300 | $8,640 |
| Empty Mile Rate | 60% empty southbound | 12% empty (triangulated) |
| Operating Ratio | 95.4% | 78.2% |
| Revenue per Cycle | $2,100 | $4,350 |
| Previous Dispatchers | 4 failed attempts | Grow Trucking — problem solved |
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