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Case Study #6

Aisha Williams

26' Box Truck

Box TruckRevenue IncreaseMidwest

+$1,200/week
Revenue Impact
$2.00
RPM Before
$2.52
RPM After

The Challenge

Aisha had a box truck and was running delivery contracts that paid per stop — an exhausting model that left her earning $14/hour after expenses despite working 70-hour weeks. She wanted to transition to OTR freight but had no idea how to start and was worried about insurance costs eating her margins.

Grow Trucking Solution

Grow Trucking helped Aisha convert to linehaul freight contracts with two regional e-commerce fulfillment centers. We negotiated a linehaul rate, helped her transition insurance from commercial delivery to OTR cargo coverage saving $180/month, and onboarded her with a lumper service so she wasn't unloading freight herself.

Route Optimization

I-55 North to I-57 to I-70 West. Grow Trucking identified a preferred weigh station bypass for her weight class and arranged a fuel card with a 12-cent per gallon discount at Love's and Pilot locations on the route.

Results at a Glance

MetricBefore Grow TruckingAfter Grow Trucking
Rate per Mile$2.00/mile$2.52/mile
Weekly Revenue$6,000$7,560
Effective Hourly Rate$14/hour$38/hour
Weekly Hours Worked70 hours50 hours
Insurance Cost$1,240/month$1,060/month
Physical Load/UnloadEvery deliveryZero (lumper service)

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